The Trade Gothic font was firstly designed in 1948 by Jackson Burke. This font takes part from the sans-serif typeface, which means that this font doesn’t have the small projecting features “serifs” at the end of strokes. This kind of font is usually used for headlines. Also Trade Gothic and other sans-serif fonts gained a big popularity in the use on computer screens, because previously on old screens with low resolution, the serifs often disappear or appear too large. The Trade Gothic font is often used in visual identify of Amnesty International, especially in the organization’s logo and the body of printed matter.
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